COLOR BOOK PALETTE PROFESSIONAL

When applied in masterful brushstrokes to the built environment, color has an incredible visceral impact on human experience of space. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.ДЇrom the Publisher.

COLOR BOOK PALETTE PROFESSIONAL

Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota.

And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. She explains the process of color forecasting-not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with FordвЂ™s all-black Model T and when housewares became available in a range of brilliant hues. These вЂњcolor stylists,вЂќ вЂњcolor forecasters,вЂќ and вЂњcolor engineersвЂќ helped corporations understand the art of illusion and the psychology of color. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture.Д«laszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. It is the latest development of a color revolution that has been unfolding for more than a century. When the fashion industry declares that lime green is the new black, or instructs us to вЂњthink pink!,вЂќ it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue.

Color book palette